Boutique Talent Management

Reach your target demo

You've built the audience.We'll build the business.

Your customers are already watching our moms.

FamFluence is a talent management firm for family, lifestyle, and parenting creators serious about turning their platform into a lasting career, not a side hustle. We’re in your corner on every deal, every contract, every career move.

Moms are the most engaged, most brand-loyal audience in the creator economy, and they make the household buying decisions. FamFluence connects you with the mom and parent creators they trust. We exclusively represent parent-led accounts, never kid influencers.

Creators Managed

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Total Audience

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Avg. Engagement

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Avg. impressions 180.4M

Avg. engagement 5.68% rate

Ongsquad with FIFA and Apple — FIFA x Apple

Mom & Beauty

Mom & Health

Mom & Fashion

Mom & Fitness

Dads

Grandparents

DIY & Home

Food

Comedy

Parent Educators

Mom & Beauty

Mom & Health

Mom & Fashion

Mom & Fitness

Dads

Grandparents

DIY & Home

Food

Comedy

Parent Educators

Recent partnerships

Brands our creators bring to life.

A live look at the work, straight from our creators’ feeds. Hover to pause, tap any post to watch.

Skechers @quincieandzach

Kinder @_gabbycarlin

Toyota @jeenawilder

P&G @brentandmir

Welch's @jenniedimatteo

Expedia @justatinabit

CVS @jordynn.nicholson

Lego @2daddies2babies

Walmart @hortonlane_

Dunkin' @helloquadruplets

Keurig @brie_matthews

Warner Bros. @_ongsquad

Skechers @quincieandzach

Kinder @_gabbycarlin

Toyota @jeenawilder

P&G @brentandmir

Welch's @jenniedimatteo

Expedia @justatinabit

CVS @jordynn.nicholson

Lego @2daddies2babies

Walmart @hortonlane_

Dunkin' @helloquadruplets

Keurig @brie_matthews

Warner Bros. @_ongsquad

Creators Managed

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Total Audience

0 M+

Outbound Campaigns

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Avg. Engagement

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Trusted by

We secure tens of thousands of brand deals annually

A few include:

The honest truth

Why campaigns miss

You're underrepresented, not undiscovered.

Influencer marketing works when the match is right.

The brands want you. The deals are there. What’s missing is someone who knows how to get them, negotiate them, and protect you when they’re done.

We’ve spent years learning the difference between a post that performs and one that disappears.

You're leaving money on the table

Not because brands don't want you, they do. But without representation, you're negotiating against people who do this every single day.

The business side is eating your time

Emails, contracts, rates, deadlines, none of that is why you started creating, and none of it is where your energy should go.

Growth doesn't happen by accident

The creators who build real careers have strategy behind them, someone thinking about where they're headed, not just what's next.

Most campaigns fail on the match

The wrong creator, the wrong audience, the wrong brief. We've spent years learning how to get it right the first time.

Managing creators is a full-time job

Chasing deliverables, negotiating contracts, reviewing content, that's what we do so your team doesn't have to.

Moms drive the purchase

Moms make the household buying decisions, and they act on recommendations from creators they trust. We exclusively represent parent-led accounts, never kid influencers.

Why creators choose us

What we do for brands

We build careers, not just deals.

Authentic reach into real mom homes.

A marketplace lists you. A management firm is in your corner. FamFluence turns your influence into long-term income, and protects you at every step.

Partner with vetted, parent-led creators whose audiences actually buy. We build campaigns that feel native, not sponsored, and we never work with kid influencers.

Premium brand deals

We negotiate partnerships with Disney, Coca-Cola, Walmart and more, and fight for rates that match your worth.

Diversified income

Multiple revenue streams built around you: Campaign Partnerships, Ambassador Programs, Endorsements, Channel Monetization, Content Distribution, Licensing, Affiliate, Publishing, and Speaking Engagements.

A legal team on every deal

A full four-person legal team reviews and negotiates every single agreement, so you never sign away more than you should.

Strategy & growth

Data-driven content guidance to expand reach and engagement across every platform you're on.

Get paid faster

We pay faster than any agency out there. Our creators are paid out every Wednesday, and a dedicated accounting team makes sure brands actually pay.

Your own dedicated team

Every creator gets a dedicated manager and coordinator, so you always have a real team in your corner, never just a number.

Matched talent

Custom mom and parent creator recommendations based on your product, audience, and goals, or pick from our full roster.

Media campaigns

Long-term ambassadorships and multi-creator activations across IG, TikTok, and YouTube.

Licensing

Apparel, beauty, toys and housewares, extend your brand through trusted creator products.

Events & hosting

Speaking engagements, hosts, creator workshops and IG Live interviews that put faces to your brand.

Performance reporting

Clear metrics on reach, engagement and conversion so you see exactly what your spend delivers.

One point of contact

We manage scheduling, contracts, content and approvals, a single, accountable partner.

The talent

Meet the FamFluence roster.

Top-performing mom, dad, and family creators across beauty, health, fashion, fitness, food and home. Every account is parent-led, we never represent kid influencers, and we’re selective about who joins.

Alex & Whitney Morgan

This is just a glimpse.

We represent 200+ creators across 40+ niches, and we sign new talent every single week. Tell us what you’re looking for and we’ll send our full roster straight to your inbox.

How it works

From apply to signed.

From brief to live.

Apply

Tell us about you, your platforms and your audience. Takes two minutes.

Meet

We review your fit and sit down to align on your goals and vision.

Build

We craft your strategy, rate card and brand wishlist together.

Grow

Deals start flowing while we handle the business behind the scenes.

Brief

Share your product, audience and campaign goals with our team.

Match

We recommend the right creators and build a tailored proposal.

Create

Talent produces authentic content with full approvals built in.

Report

You get clear performance metrics on every dollar invested.

Let's Talk

Ready to be represented?

Ready to collaborate?

Join the 200+ creators building real careers with FamFluence. We read every application, expect a response within 5 business days.

Tell us about your campaign and we’ll match you with the mom and parent creators your audience already trusts. Response within 3 business days.